BizMash Blog

The opportunity was perfect for harvesting a custom-tailored, solutions based development company. My colleague and I both have Internet and project management backgrounds.

With a couple mergers and an acquisition under my belt, I wanted to venture into something new. In the past, the path was clear: pick products; create interest, market products, and then close in on revenue (and in my case, profit). That said, I don’t have room for the concept of being less than 110 percent committed to building the future.

I truly have a passion for creating things from the ground up, from “zero.” I had no funds and no key relationships in this vertical; only the hands I was given.

How does this relate to BizMash? BizMash is the brainchild of two highly motivated people. We’re passionate; we’re people who know “winning.” Every aspect of our organization is geared around finishing first and getting the prize. We’re completely dedicated to our projects.

Not only do we build and design your tool from scratch, we tailor it. There’s kind of an entrepreneurial spirit to that. My partners are that way too. We build your product, test it, modify it according to your specifications, and then we deliver it.  Most development houses don’t offer that kind of full-service attention to detail.

We see the mashup angle as the solution for the future.  We even drink our own proverbial Kool-Aid. BizMash is the proud owner of Howlatetoday.com and Howearlytoday.com, two projects that have evolved from our own way of doing things.

The dot-com bust of the late 1990’s taught us several things. Back then, funding was plentiful, however, solutions were slim. Companies built complex infrastructures that they didn’t need and got in over their heads. Today, the opposite is true: infrastructures and funding are lean and solutions are robust, but they are customized and easily manageable. That reality may not include a beach chair and an umbrella drink, but it will provide the good feeling one gets from having sound technology and a model that really works.

Darin Brin
Managing Director
darin@bizmash.com